The Digital Business Academy, a joint venture by Cambridge university’s Judge Business School, UCL, Tech City and start-up course designer Founder Centric (FT, 2014) |
Two of the world’s top academic institutions (i.e. Cambridge Judge Business School and University College London*) decided to start free online courses of business topic** for 'those that have shunned formal education in favour of entrepreneurship to obtain some formal business training'. (FT, 2014)
* Where are other two?
**The list as of today covers eight courses:
- Size up your idea
- Set up a digital business
- Develop and Manage a digital product
- Make a marketing plan
- Build a brand
- Understand Digital Marketing Channels
- Run a digital marketing campaign
- Master finance for your business
Source:
Financial Times. Online course opens to sharpen start-up minds. 19 Nov 2014. Available from: http://www.ft.com/cms/s/2/bc7f0ca2-6e70-11e4-afe5-00144feabdc0.html