24 Nov 2014

UK's new initiative for digital entrepreneurship: Digital Business Academy

Online course for free by Judge and UCL; I've got to sign up to see whether the MBA (esp. Marketing) was worth paying for the high tuition.
The Digital Business Academy, a joint venture by Cambridge university’s Judge Business School, UCL, Tech City and start-up course designer Founder Centric (FT, 2014)

Two of the world’s top academic institutions (i.e. Cambridge Judge Business School and University College London*) decided to start free online courses of business topic** for 'those that have shunned formal education in favour of entrepreneurship to obtain some formal business training'. (FT, 2014)

* Where are other two?
**The list as of today covers eight courses:
  1. Size up your idea
  2. Set up a digital business
  3. Develop and Manage a digital product
  4. Make a marketing plan
  5. Build a brand
  6. Understand Digital Marketing Channels
  7. Run a digital marketing campaign
  8. Master finance for your business
Financial Times. Online course opens to sharpen start-up minds. 19 Nov 2014. Available from: http://www.ft.com/cms/s/2/bc7f0ca2-6e70-11e4-afe5-00144feabdc0.html

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